HOW IT WORKS
That’s it! It’s as simple as that. No mess, no fuss.
Medapti – An easier way to give medicine to babies
- UK Patent Granted, International Patents pending. UK and International design and trademark registrations.
- Bronze Design Award in Baby, Kids and Children’s Products Category by prestigious A’ Design Award competition in 2021
- Successful Crowdfunding Campaign supported by NatWest Back Her Business programme in 2020
- Invited to a support programme with Innovate UK EDGE and received an IP Grant from Innovate UK in 2020
- Finalists in the BPA Concept & Innovation Award in 2019
- In top 15 out of 500 in The Pitch UK competition in 2018
- Interest from Lloyds Pharmacy and major children’s hospitals, including GOSH
- Various publication in national and international newspapers.
IDEA
Dora, the founder, struggled to give medicine to her children when they were little, especially her youngest, who refused the medicine altogether. Although he didn’t have any medical issues, he used to get high temperatures that difficult to control. It was important to give him Calpol quickly but he would become distressed, clamp his mouth, pull away, cry uncontrollably and the medicine would normally end up all over him or the floor.
Dora found various products: medicine dummies, soft syringes, medicine bottles and many more, but some were too messy or difficult to use, some directed the medicine straight down the throat, some were not suitable for babies that don’t like dummies, some simply ineffective.
Giving medicine to her baby was a struggle and a constant worry. Every time Dora looked at her distressed baby she couldn’t stop thinking “There has to be a better way!” She set on a mission to make giving medicine to babies easier and Medapti concept was born.
OPPORTUNITY
With over 600,000 UK births a year, more than five tonnes of Calpol (baby paracetamol) sold every day (more than 12 million units each year) and children’s OTC remedies and healthcare market worth £159 million, there is a huge market opportunity.
THE FUTURE
With over 100,000 babies cared for in neonatal units in the UK (and nearly 30 million babies worldwide), because they have either been born prematurely or full term but sick, the vision is for Medapti to become a tool in healthcare market helping premature and sick babies (as well as disabled and elderly in the future). In consumer market, we envisage Medapti becoming a go-to brand for products assisting with looking after unwell babies.