An easier way to give medicine to babies. No mess, no fuss!
- Perfect for babies who refuse medicine.
- Helps to gently place the syringe in baby’s mouth.
- Safely delivers medicine to the cheek.
- Keeps the syringe at a perfect distance.
- Softer on baby’s gums.
- Easy to use – simply insert the syringe.
Opportunity
- With over 600,000 UK births a year, more than five tonnes of Calpol (baby paracetamol) sold every day (more than 12 million units each year) and children’s OTC remedies and healthcare market worth £159 million, there is a huge market opportunity.
- A survey by Infacol highlighted that approximately 80% of parents with children under three years old experience difficulties when giving them medicine.
Traction To Date
- UK, US, China Patent Granted, European patent proposed for grant. UK and International design and trademark registrations
- Request from Boots (Children’s Medicine department) to register as a supplier – potential to stock in July 2025
- Design Award in Baby, Kids and Children’s Products Category by prestigious A’ Design Award competition in 2021
- Successful Crowdfunding Campaign supported by NatWest Back Her Business programme in 2020
- Invited to a support programme with Innovate UK EDGE and received an IP Grant from Innovate UK in 2020
- Finalists in the BPA Concept & Innovation Award in 2019 – secured a stand at Harrogate International Nursery Fair
- In top 15 out of 500 in The Pitch UK competition in 2018
- Finalist in Richard Branson’s Pitch to Rich Belfast competition
- Interest from Lloyds Pharmacy and major children’s hospitals, including GOSH
- Various publication in national and international newspapers
